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One Health Tech in conversation with Julie Bretland, Our Mobile Health

7/8/2018

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One Health Tech caught up with CEO of Our Mobile Health, Julie Bretland for a conversation about how she came to set up the organisation, and it's vision and work to help verified and trustworthy digital health solutions make a practical impact on the way people manage their health.

Can you tell us about Our Mobile Health?
Our Mobile Health helps identify, assess, review, curate and distribute good high-quality health apps, so that health and care organisations can recommend, deploy and ultimately prescribe digital health services with confidence.  To that end we assess apps for the NHS apps library. We partner with EMIS to provide the EMIS app library powered by Our Mobile Health for GPs, we work with Parkinson's UK to identify and make available apps relevant to people with Parkinson's and we assess apps for London's Good Thinking Project.

How did the idea for Our Mobile Health App Library come about?
I was working in Africa on a project looking at how mobile electronic health records could help bridge the gap between the village health workers who saw patients in their homes, and the hospitals, often based four hours or more away in the cities.  When I came back to the UK, I realised that the UK, despite our fabulous global reputation for both health and technology, was actually behind in our adoption of digital health solutions.  Yet at the same time, we have all these changes we need to address in terms of greater life expectancy, poor lifestyles and budget constraints.

Apps and digital solutions were being developed, but we found either that the apps were being developed in isolation, either by or within the health service with little input from industry and the best practices. The user experience was often poor; data security standards were poor; and there were apps being promoted which stopped working when there was an update to the new operating system. Or apps were being developed by industry without the input of the health service, and thus there wasn’t the buy in from health professionals. As a result, health care professionals quite rightly didn’t have confidence in digital solutions and so the digital solutions weren’t adopted.

What we can bring to the party is good practice from the mobile industry, and an understanding of the regulations, standards and best practices that are already the norm. I ’ve been lucky enough to build a great team with years of experience in healthcare and a fabulous panel of clinicians, health professionals and academics who provide their independent expertise to help review products.

Our research showed that patients are quite happy to look at the app store for wellness apps but when they want to look for medical apps, they turn to their GP or healthcare professional; When it comes to apps, healthcare professionals don’t have anywhere to turn, as they would turn to a drug formulary for example for a medicine. So we fill that gap.

Who has access to the Our Mobile Health App Library? Is it available to the public?
We don’t have a single library that’s open to the public. Our aim isn’t to recreate the major apps stores but to provide a highly relevant portfolio of the best of the best apps. We do two things – we do a lot of work on identifying, assessing and reviewing apps according to an in-depth assessment process which we’ve co-developed over a number of years. Continued....

Read the full interview HERE

Follow Julie on Twitter: @JulieBretland

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Health apps: The litmus test

13/7/2018

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Our Mobile Health is on a mission to build confidence in digital health by assessing and curating high-quality health apps.

CEO Julie Bretland explains to George Underwood from Pharma Times what the company looks for in a good app and how digital health can change the industry.


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Tell us about Our Mobile Health – how did the company start, what are its goals?
Our Mobile Health helps identify, assess, review, curate and distribute good high quality health apps, so that health and care organisations can recommend, deploy and ultimately prescribe digital health services with confidence.

What that means is that we find really good apps and, depending on the project, we make them available in a library. For example, we assess apps for the NHS apps library and the NHS Tariff, we partner with EMIS to provide the EMIS App library powered by Our Mobile Health for GPs, we work with Parkinson’s UK to identify and make available apps relevant to people with Parkinson's and we assess apps for London’s Good Thinking Project.


What is the importance of assessing healthcare apps?
We found that, quite rightly, many healthcare professionals didn’t trust apps, even though they can offer such tremendous benefits for patients in terms of understanding their own health, creating healthier behaviours and managing particular conditions. The reason for the lack of confidence by professionals is partially because they don’t really know how to judge them and you can’t judge an app just by downloading it and having a look at it. That doesn’t tell you about where the data is hosted or the encryption being used or whether the data is being used, shared or sold or whether they comply with patient safety standards or are registered with the relevant regulating body.

By assessing apps, healthcare organisations can adopt apps at scale. It means that companies work with a portfolio of apps, thus minimising their risk and increasing the choice of apps for patients, so that they can find one which suits them and that they are more likely to engage with over a longer period of time. Continued...


Read the full article HERE

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