Julie Bretland, founder and CEO of Our Mobile Health
Julie has developed, launched and managed innovative digital and mobile services for nearly 20 years: for big corporates such as Ericsson and Vodafone, as well as start-ups across Europe and Africa. In 2011 she founded Our Mobile Health, a social enterprise specialising in curating and assessing mHealth apps so that they can be used effectively and with confidence by health professionals and patients to improve people’s health. Julie is passionate about making digital healthcare a reality.
Julie is an industry-leading entrepreneur and digital health guru. She helped to found and launch digitalhealth.london, a collaboration between the three Academic Health Science Networks, MedCity and the London Mayor, and sits on several UK and European policy groups aimed at realising the potential of apps as trusted health interventions, alongside medicines and other therapies.
The digital content delivered by mHealth apps can either augment existing treatments, or potentially, replace traditional prescriptions, such as drugs. However, with more than 250,000 health apps available, the most common barrier to use cited by GPs is their concern about quality. Julie’s company works with app developers to assess and improve their products; the Our Mobile Health app library contains more than 200 curated apps which have met the rigorous assessment criteria. The app assessment process she developed has been adopted by the NHS, NICE and Public Health England as their gold standard. Julie has been instrumental in piloting health app use in the clinical setting, with Our Mobile Health securing projects such as the National Diabetes Prevention Programme, a national contract to help people manage diabetes better, and a partnership with EMIS Health, a major provider of IT services to GPs in England, to provide a curated app library that will be accessible to more than 4000 GP practices – the largest project of its kind in Europe.
Julie studied for her MBA at London Business School as a recipient of the prestigious Celia Atkin Advent scholarship. She was a winner of the Deloitte’s Institute of Innovation and Entrepreneurship Founders Award, and is a founding member of the GSM Association’s ‘Connected Women’ programme.
Her input has been sought by a variety of academic researchers as well by the Royal Academy of Engineering white paper on Digital Futures and Academy of Medical Sciences white paper on digital health. She is a regular speaker on health innovation.